Ahmed Alshumaimri King Saud University, Saudi Arabia Professor Ahmed Alshumaimri is a practitioner and mentor for entrepreneurial innovation. He is one of the founders of Entrepreneurship in the Kingdom of Saudi Arabia. He has got consulting, direct marketing, strategic planning, SME and entrepreneurship management background spanning over twenty five years, including international projects across North America, United Kingdom, and the Kingdom of Saudi Arabia. He is one of the founders of Alsafat Capital, Almajd Satellite Channels, China Motors Company (CMC), and consultant for number of local private companies in Saudi Arabia. Dr. Ahmed holds positions as Chairman of Entrepreneurship Association (www.enas.org), Assistant General- Director of Saudi Credit Bank, and Chairman of HRD & Entrepreneurship Chair at King Saud University. Previously he has been a professor of Marketing at college of Economics and Business in Qassim University, Dean of Graduate Price Salman Entrepreneurship Institute. Dr. Ahmed is bilingual author and published six books titled "Management is first", "Entrepreneurship", "Principle of Management", "Direct Marketing", “Job Ethics", and "Be an Entrepreneur".