Randa has spent much of her career working on market entry strategies, company start ups and channel development programmes, and building profitable regional businesses and brands. Most recently, she has focused on management education (management), in which she has more than 20 years’ experience including the founding director for Manchester Business School (MBS) Middle East Centre. In October 2014, Randa was recognised by Forbes Middle East amongst the ‘200 Most Powerful Arab Women’, in which she was ranked 49 in the Executive Management category. The award was presented by His Excellency Sheikh Nahayan Mabarak Al Nahayan, UAE Minister of Culture, Youth & Community Development. The Forbes award was in recognition for Randa’s work in founding and building the MBS Middle East Centre into the largest and fastest growing in the MBS international network - and a UK higher education success story. As founding director, Randa was instrumental in planning and establishing the Middle East Centre, which opened in Dubai Knowledge Village, in 2006. The Middle East Centre is already the largest and fastest growing in the school’s international network, supporting 1,600 part-time MBA students in the region, making it one of the most successful and largest MBA communities of its kind in the region. She is responsible for the overall management, operations, strategic planning and business development of MBS in the Middle East. Randa has overseen the development of the MBS team and the launch of a range of educational products, services and initiatives including the Manchester Innovation Award for Emiratis and the introduction of Corporate Education programmes, following ground breaking research into the market for executive education in the GCC, undertaken with Dubai Knowledge Village (DKV) and Dubai International Academic City (DIAC). Most recently, MBS launched a new innovative Global Executive MBA (GEMBA) programme for very senior executives and offering a more personalised experience, with coaching and mentoring. In addition to founding the Middle East Centre, Randa played a central role in establishing the MBS Middle East Alumni Association. She has also built a wide range of collaborations for MBS with organisations and professional bodies including DKV and DIAC, and the IMA (Institute of Management Accountants) and ACCA (Association of Certified Chartered Accountants). Many of these regional collaborations are unique within the Middle East and for MBS globally. Randa is a regular speaker at executive forums in the UAE and especially on her special interest area of women in business.